Instacart has recently formed a strategic partnership with NBCUniversal’s Peacock, allowing Instacart+ subscribers in the United States to access Peacock’s streaming service at no additional cost. This collaboration aims to enhance the value proposition of Instacart+, the company’s premium subscription service, by integrating Peacock’s extensive content library. The deal provides Instacart+ members with access to over 80,000 hours of content offered by Peacock, including exclusive original series and live programming. The move signifies Instacart’s foray into diversifying its offerings beyond grocery delivery, tapping into the growing demand for bundled services that combine essential and entertainment services.

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